Exploring Government Public Relations Strategies in the Pon IXI Event in 2016

The West Java Provincial Government is a regional government-owned institution, which tasked with providing effective and efficient services to all members of society. One the activities carried out by implementation PON XIX (National Sports Week) Event was held in September from 17 until 29 2016. This event duty responsibility Public Relations Division terms handling publications public relations. focus this research analyze how Government's PR strategy planning, implementing National Week. study uses descriptive qualitative approach, case methods, an in-depth interview several key informants Section Government. found that implements stages such as stakeholders, public, issues, evaluation. At stakeholder stage, has built good relations while on try provide understanding convey purpose program gain support community. issue various ways overcome existing issues related (issue management) at evaluation did not directly evaluate its activities.